Care Choices Announces New Director of Marketing and Product Development

FARMINGTON HILLS, Mich., June 30, 2005—Care Choices today announced Graham Smith as the new Director of Marketing and Product Development.

Smith joins Care Choices from Blue Cross Blue Shield of Michigan, where he was involved in the management and development of various high-level projects in product development, operations, as well as market analysis and strategy for BCBSM.

“Graham’s knowledge of the health care insurance industry, as well as his product strategy background, is invaluable and will be a great asset to our organization,” said Jelka Petrovic, CHC, HIAA, CMCP, Care Choices Chief Marketing Officer.

In his new role, Smith will direct the development of new products and product-level modifications for the Care Choices and Preferred Choices business lines. Smith has a B.S. in Organizational Leadership and Supervision from Purdue University and an M.B.A. from Oakland University. He resides in Oakland Township.

Care Choices HMO and Preferred Choices PPO are subsidiaries of Trinity Health, one of the nation’s leading providers of health care services. Since 1986, the plans have been providing quality health care to thousands of members throughout Michigan. The plans offer broad, fully integrated networks of physicians, hospitals and other health care professionals all sharing a strong commitment to improving the health status of the communities they serve by delivering effective and affordable health care. Care Choices HMO maintains the highest rating available of Excellent by the National Committee for Quality Assurance (NCQA) and holds a B+ financial-strength rating from A.M. Best Co.