Care Choices Announces New Chief Marketing Officer

FARMINGTON HILLS, Mich., December 27, 2004 – Care Choices has promoted Jelka Petrovic, CHC, HIAA, CMCP, to Chief Marketing Officer. Most recently she was Director of Marketing and Product Development. In her new role, she will provide leadership and oversight of the sales, account management, product development, agent relations, marketing and communication activities for Care Choices HMO and Preferred Choices PPO.

“Jelka has the experience and knowledge of the health care industry that are critical to success in this role as our organization evolves from an HMO to offering a broader portfolio of health insurance products,” said William R. Alvin, president and CEO of Care Choices. “She will continue to lead our organization on a path of delivering high-quality products and services to better meet the changing needs of the marketplace.”

Care Choices recently introduced five deductible HMO benefit plans designed to reduce health care premiums. According to Petrovic, these are the first in a series of consumer directed health plan options the company has in development.

Prior to joining Care Choices, Petrovic was Director of Sales and Account Management for HealthPlus of Michigan. Previously she was with the Detroit Medical Center, where she held the position of Director, Marketing, Enrollment and Customer Service, Managed Care. She started her health care career at Blue Cross Blue Shield of Michigan, rising to Manager, Corporate Key Accounts. A resident of Orion, Petrovic holds a bachelor’s degree in finance from Wayne State University.

Care Choices HMO and Preferred Choices PPO are subsidiaries of Trinity Health, one of the nation’s leading providers of health care services. Since 1986, the plans have been providing quality health care to thousands of members throughout Michigan. The plans offer broad, fully integrated networks of physicians, hospitals and other health care professionals all sharing a strong commitment to improving the health status of the communities they serve by delivering effective and affordable health care. Care Choices HMO maintains the highest rating available of Excellent by the National Committee for Quality Assurance (NCQA) and holds a B+ financial-strength rating from A.M. Best Co.